Market Segmentation Refers to

Multiple Choice

Market segmentation refers to

A) the philosophy that to do a truly excellent job of marketing a company should concentrate only on one segment of customers at a time.
B) aggregating prospective buyers into groups that have common needs but who respond differently to a marketing action.
C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
D) aggregating prospective buyers into groups and creating or designing specific products that will satisfy their unique needs.
E) the belief that it is possible to satisfy every customer's needs if you can identify the correct segment in which they belong.