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  3. Study Set
    Marketing the Core Study Set 2
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    People Who Do Not Use a Firm's Product or Service
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People Who Do Not Use a Firm's Product or Service

Question 196

Question 196

Multiple Choice

People who do not use a firm's product or service, and most likely never will, are referred to as


A) nonqualified prospects.
B) dead leads.
C) undefined prospects.
D) nonprospects.
E) disenfranchised prospects.

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