FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run __________ because a single kind of marketing action can reach customers that buy different "products."

A) horizontally across the rows
B) vertically from top to bottom
C) between full meals and snacks
D) between permanent and nonpermanent residents
E) both horizontally and vertically depending upon the marketing action