Multiple Choice
FIGURE 9-2 
-The Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four samples are shown in Figure 9-2 above.This is a great example of a
A) interest-based segmentation.
B) segmenting organizational markets.
C) one product and multiple market segments.
D) multiple products and multiple market segments.
E) segments of one, or mass customization.
Correct Answer:
Verified
Correct Answer:
Verified
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