Which of the Following Data Are Collected from Consumers to Develop

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

A) a listing of all prospective brands and products
B) ratings of an "ideal" product's or brand's attributes
C) managerial judgments about how consumers perceive products
D) rank order of the ratings of a existing brand's preference relative to its competitors
E) detailed explanations of why consumers make the choices they do