Which of the Following Data Are Collected from Consumers to Develop

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

A) a listing of all prospective brands and products
B) managerial judgments about how consumers perceive products
C) rank order of the ratings of a existing brand's preference relative to its competitors
D) judgments of existing products or brands with respect to important attributes
E) detailed explanations of why consumers make the choices they do