The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs-Such as the Original

Multiple Choice

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs-such as the original line-drawn figures on fine china sold at Nordstrom and a cartoon-like Pooh on polyester bed sheets sold at Wal-Mart.This is an example of

A) mass customization.
B) one product and multiple market segments.
C) price discrimination.
D) a "Tiffany/Wal-Mart" strategy.
E) psychographic market segmentation.