When a Firm Produces Only a Single Product or Service

Multiple Choice

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often results in extremely high research, engineering, and manufacturing expenses.

A) the extra cost of developing and producing additional versions of the product
B) creating a customer service gap
C) indirect distribution and logistics problems
D) restructuring the firm's strategic planning
E) amortization costs of product enhancements