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    Marketing the Core Study Set 2
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Tailoring Goods or Services to the Tastes of Individual Customers
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Tailoring Goods or Services to the Tastes of Individual Customers

Question 68

Question 68

Multiple Choice

Tailoring goods or services to the tastes of individual customers on a high-volume scale is referred to as


A) family branding.
B) mass customization.
C) synergistic marketing.
D) market melding.
E) specialty customization.

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