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FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's

Question 65

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FIGURE 9-4 FIGURE 9-4   -Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume students who live in dormitories or apartments on or near the campus cannot use student parking lots.Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM that offer a $2 off coupon on any meal during spring term would be especially targeted at potential A) faculty customers. B) staff customers. C) day commuter customers. D) night commuter customers. E) dinner customers.
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume students who live in dormitories or apartments on or near the campus cannot use student parking lots.Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM that offer a $2 off coupon on any meal during spring term would be especially targeted at potential


A) faculty customers.
B) staff customers.
C) day commuter customers.
D) night commuter customers.
E) dinner customers.

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