Which of the Following Statements About Market Segmentation Is Most

Multiple Choice

Which of the following statements about market segmentation is most accurate?

A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B) Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation.
C) Psychographic criteria are as important in segmenting organizational markets as they are in segmenting consumer markets.
D) Organizational markets use completely different selection criteria from consumer markets since organizational markets include non-profit organizations.
E) The greatest difference in market segmentation strategies between consumer and organizational markets is the degree of profit.