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    Marketing the Core Study Set 2
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    When New Products or a New Chain Steals Customers and Sales
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When New Products or a New Chain Steals Customers and Sales

Question 50

Question 50

Multiple Choice

When new products or a new chain steals customers and sales from older existing ones it is referred to as


A) cannibalization.
B) amortization.
C) product appropriation.
D) profit pilfering.
E) profit implosion.

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