After Establishing the Markets and Product Groupings on a Market-Product

Multiple Choice

After establishing the markets and product groupings on a market-product grid the next step is to

A) fill in the appropriate cells with precise statistical data from primary and secondary sources.
B) make intelligent "guesstimates" of market size, for example, using a simple scale from zero to three (no market, a small market, a medium market, and large market) .
C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
D) total the horizontal columns to identify greatest operations/production synergies and efficiencies.
E) identify the simplest marketing action to take and select the corresponding target market.