The Purpose of the Five Key Steps in Segmenting and Targeting

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

A) help identify needs and wants of the consumer of which they themselves may not even be aware.
B) provide guidance to reposition products for greater effectiveness at the least cost to the firm.
C) help generate new products ideas for firms that are profitable but not growing in market share.
D) link market needs of customers to the organization's marketing program.
E) correspond directly to each of the five environmental forces.