A Business Firm Segments Its Markets When This Strategy Increases

Multiple Choice

A business firm segments its markets when this strategy increases its sales revenue, profit, and return on investment.When expenses are greater than the potentially increased sales from segmentation, the firm should

A) not consider market segmentation at this time.
B) combine departments within the company to make the process more streamlined.
C) reduce production costs, or increase prices to facilitate the segmentation process.
D) seek alternate channels of distribution including Internet sales.
E) discontinue manufacturing any products that are not in the mature stage of their product life cycle.