A Key Question to Ask Before Using the Product Differentiation-Market

Multiple Choice

A key question to ask before using the product differentiation-market segmentation strategy is:

A) Will the new products steal customers or sales from the older one?
B) Will the products offered compete head-to-head with those of a competitor?
C) Can this action successfully draw customers away from competitors' markets?
D) Are there enough similarities within the market segment to warrant such high costs?
E) Will this action eliminate the need for individualized advertising and promotion?