Which of the Following Is Not a Reason to Segment

Multiple Choice

Which of the following is not a reason to segment a market?

A) The ability to assign buyers to a group is simple and low cost.
B) All the buyers in the market have similar wants and needs.
C) It would cause an increase in market share or profit.
D) There is a potential marketing action to reach it.
E) There are different wants and needs of buyers within the market.