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    Marketing the Core Study Set 2
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    To Avoid Cannibalization Within Company Product Lines, Firms Often Use
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To Avoid Cannibalization Within Company Product Lines, Firms Often Use

Question 149

Question 149

Multiple Choice

To avoid cannibalization within company product lines, firms often use


A) head-to-head positioning.
B) lateral positioning.
C) differentiation positioning.
D) market repositioning.
E) cognitive positioning.

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