Which of the Following Statements Regarding Market Segmentation Is Most

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

A) The bases for segmenting markets and the bases of selecting the segments from the alternatives are basically the same.
B) If a new segment is identified as having high growth potential, it is important to alter the company's organizational objectives.
C) It is important not to select too many segments even if individually they all have potential for increased sales or profits.
D) Expected growth is entirely dependent upon the marketing actions a firm is willing to take.
E) There are three criteria used for selecting a target segment-potential profits-relative market share-and consensus amongst the firm's decision makers.