Between Two and Three Percent of the Population Have Some

Multiple Choice

Between two and three percent of the population have some degree of allergic reaction, usually mild, to preservatives used in salad bars.Restaurants might consider people with these "allergies" as a separate segment.So these restaurants would have to have their regular salad bar plus a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

A) different needs of buyers among different segments
B) similarity of needs of potential buyers within a segment
C) simplicity and cost of assigning potential buyers to segments
D) potential for increased profit and return on investment
E) potential of a marketing action to reach a segment