Product Repositioning Refers to

Multiple Choice

Product repositioning refers to

A) a decision made by marketers regarding which two firms they consider to be their most dangerous competitors and on which criteria they can compete most effectively.
B) using sensitivity analysis to place products on a grid to identify potential untapped markets.
C) changing the place an offering occupies in consumers' minds relative to competitive products.
D) the practice of selling-off a firm's least successful product line and redirecting that revenue into a totally new product.
E) the practice of selling-off a firm's least successful product line and redirecting that revenue to other more promising products or product lines within the firm.