Market-Product Grid Refers to

Multiple Choice

Market-product grid refers to

A) a visual representation of all products offered within a specific product class.
B) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
C) a framework used to demonstrate the growth or decline of specific market segments within an organization.
D) a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) a product differentiation table that allows a firm to identify specific product features and their corresponding market share.