Universal Concerts Is Planning on Bringing a Series of Concerts

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year.In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats.If they can have only one venue, Universal Concerts should segment its Canadian market according to __________, if it hopes to have a sold-out concert.

A) geographic characteristics
B) demographic characteristics
C) socioeconomic characteristics
D) social class
E) psychographics