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  3. Study Set
    Marketing the Core Study Set 2
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    People Who Might Become Users of the Type of Good
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People Who Might Become Users of the Type of Good

Question 43

Question 43

Multiple Choice

People who might become users of the type of good or service your firm sells are referred to as


A) leads.
B) prospects.
C) non-prospects.
D) ultimate consumers.
E) undefined prospects.

Correct Answer:

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