A Perceptual Map Can Be Used to Identify a Firm's

Multiple Choice

A perceptual map can be used to identify a firm's product in terms of how closely it fits the "ideal" and where it fits in relationship to competitors.The map is based on perceptions of

A) intermediaries.
B) competitors.
C) consumers.
D) competitors, consumers, and the firm itself.
E) independent rating organizations such as Consumer Reports.