Multiple Choice
Procter & Gamble Co.(P & G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market is men aged 18 to 34, who don't remember the Old Spice brand sold to their grandfathers many years ago.P & G is using which type of segmentation variable?
A) regional
B) demographic
C) lifestyle
D) geographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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