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More Than Half of All U

Question 78

Multiple Choice

More than half of all U.S.households are made up of only one or two persons, so Campbell's packages meals with only one or two servings-from Great Starts breakfasts to L'Orient dinners.Campbell's is using __________ to segment its market.


A) usage rates
B) usage patterns
C) buyer situations
D) demographic characteristics
E) psychographic characteristics

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