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Marketers Use Perceptual Maps as a Means to Display or Graph

Question 79

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands


A) against high producing market segments.
B) against low producing market segments.
C) in the minds of consumers.
D) within distribution channels.
E) against the revenues generated by other products or brands within the company.

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