The William Morris Agency Represents Country Singer Trace Adkins in Negotiations

Multiple Choice

The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform.Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people.This basis of venue segmentation is

A) nature of good.
B) psychographic.
C) geographic.
D) usage.
E) buying condition.