A Market-Product Grid Is a Framework to Relate

Multiple Choice

A market-product grid is a framework to relate

A) estimated expenses for products sold to various market segments.
B) total anticipated revenue for each product to market segments.
C) total anticipated profit for each product to segments.
D) the market segments of potential buyers to relative market share compared to closest competitor.
E) the market segments of potential buyers to products offered or potential marketing actions by an organization.