Multiple Choice
Australia-based Renewable Energy Ltd.sells a $10 million device that converts manure into energy.One of these devices is capable of generating energy equal to $2 million of natural gas per year.The company believes its target market is businesses that use a lot of energy like its first customer, a fertilizer manufacturer, and companies located in rural areas.It most likely will use which of the following strategies to segment its market?
A) behavioral and geographic
B) number of employees and behavioral
C) purchase location and purchase type
D) NAICS code and geographic
E) behavioral and NAICS code
Correct Answer:
Verified
Correct Answer:
Verified
Q206: A nonprofit food bank was gathering and
Q207: Model E is a new type of
Q208: The William Morris Agency represents country singer
Q209: Differentiation positioning requires a product to<br>A)compete directly
Q210: What are the four general bases by
Q212: When evaluating new breakfast menu items, Wendy's
Q213: A market-product grid is a framework to
Q214: Todd Harris and Associates, a New York
Q215: The place a product occupies in consumers'
Q216: Market-product grid refers to<br>A)a visual representation of