FIGURE 8-2 -, If a Measure of Success Is "Playtime" for a "Playtime

Multiple Choice

FIGURE 8-2
-, if a measure of success is "playtime" for a particular telephone design, what would be an example of a possible marketing action if the measure was "Children spent more time playing with new design:"

A) Continue with old design; don't introduce new design.
B) Introduce new design; drop old design.
C) Introduce new design; but add some new features.
D) Mine the data further for children reactions; take no action.
E) Add digital dashboards to analyze reactions to new design; add some new features.