FIGURE 8-17 -Which of the Following Statements Most Likely Explains Why Question

Multiple Choice

FIGURE 8-17
-Which of the following statements most likely explains why Question 7 in Figure 8-17 above was included in the Wendy's Survey?

A) Wendy's wanted to know how many people eat at home while watching TV.
B) Wendy's wanted to know if billboards and other media types were important sources of information to consumers when they decide where to eat.
C) Wendy's wanted to understand how often consumers see flyers.
D) Wendy's wanted to check newspaper circulation in the cities in which it does business.
E) Wendy's wanted to find information about the education level of its customers according to their information sources.