The Purpose of Nielsen's A2/M2 Initiative Is to

Multiple Choice

The purpose of Nielsen's A2/M2 initiative is to

A) expand its scope to include the effectiveness of online college courses.
B) expand its scope to include satellite radio programming.
C) measure all types of TV viewing behavior from a variety of sources.
D) expand its business to a global market through use of the Internet.
E) ultimately gain access to every American home that owns a television, cell phone, or computer.