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Nielsen Media Research Use Mechanical Observational Data Collected by a "People

Question 206

Multiple Choice

Nielsen Media Research use mechanical observational data collected by a "people meter." By 2011, Nielsen will implement a new measurement program dubbed the


A) Anytime Anywhere Media Measurement (A2/M2) Initiative.
B) Anytime Anyone Media Measurement (A2/M2 Initiative.
C) Anyplace Anyone Media Measurement (A2/M2) Initiative.
D) Anytime Anywhere Micro Measurement (A2/M2) Initiative.
E) Anytime Anyone Metropolitan Measurement (A2/M2) Initiative.

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