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In Marketing, the Term Sampling Refers to

Question 61

Multiple Choice

In marketing, the term sampling refers to


A) testing the effectiveness of a marketing alternative in a supervised setting.
B) the collection of data through electronic or mechanical means to avoid respondent bias.
C) allowing a subject to experience first-hand a new or updated product or service.
D) testing members from all multiple ages, both genders, and different levels of income and education to guarantee reliable information.
E) the process of selecting representative elements from a population and treating their answers as typical of all those in whom they are interested.

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