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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Facts and Figures That Are Newly Collected for a Project
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Facts and Figures That Are Newly Collected for a Project

Question 58

Question 58

Multiple Choice

Facts and figures that are newly collected for a project at hand are referred to as


A) primary data.
B) empirical data.
C) secondary data.
D) demographic data.
E) observational data.

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