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FIGURE 8-7 -As Shown in Figure 8-7 Above, Advertisers Use the Nielsen

Question 57

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FIGURE 8-7 FIGURE 8-7 -As shown in Figure 8-7 above, advertisers use the Nielsen Television Ranking Index Report to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions.Which TV program would you expect to pay more for? A) American Idol - Wednesday B) American Idol - Tuesday C) Dancing with the Stars - Results D) Dancing with the Stars E) The Mentalist
-As shown in Figure 8-7 above, advertisers use the Nielsen Television Ranking Index Report to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions.Which TV program would you expect to pay more for?


A) American Idol - Wednesday
B) American Idol - Tuesday
C) Dancing with the Stars - Results
D) Dancing with the Stars
E) The Mentalist

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