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    Exam 8: Marketing Research: From Customer Insights to Actions
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    FIGURE 8-7 -Figure 8-7 Above Is an Example of a National TV
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FIGURE 8-7 -Figure 8-7 Above Is an Example of a National TV

Question 210

Question 210

Multiple Choice

FIGURE 8-7 FIGURE 8-7   -Figure 8-7 above is an example of a National TV rating, such as those of Nielsen Media Research.This figure is an example of mechanical observational data collected by a(n)  __________.  A) people meter B) intelligent agent C) snoopware D) spyware E) telephone surveys
-Figure 8-7 above is an example of a National TV rating, such as those of Nielsen Media Research.This figure is an example of mechanical observational data collected by a(n) "__________."


A) people meter
B) intelligent agent
C) snoopware
D) spyware
E) telephone surveys

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