FIGURE 8-19 -Which of the Following Statements Most Likely Explains Why Question

Multiple Choice

FIGURE 8-19
-Which of the following statements most likely explains why Question 9 in Figure 8-19 above was included in the Wendy's Survey?

A) Wendy's wanted to know if both men and women eat there.
B) Wendy's wanted to know why people have children under age 18 living at home.
C) These personal and household characteristics can be useful in trying to segment the fast-food market.
D) Wendy's wants to know how much people make so it knows whether it should take credit cards for purchases.
E) Wendy's wanted to send these respondents coupons for the products that would appeal to them most.