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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    These Types of Surveys Are Usually Biased Because Those Most
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These Types of Surveys Are Usually Biased Because Those Most

Question 50

Question 50

Multiple Choice

These types of surveys are usually biased because those most likely to respond have had especially positive or negative experiences with the product or brand.


A) mail surveys.
B) telephone interviews.
C) fax surveys.
D) on -line surveys.
E) personal interviews.

Correct Answer:

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