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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Data Obtained by Manipulating Factors Under Tightly Controlled Conditions to Test
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Data Obtained by Manipulating Factors Under Tightly Controlled Conditions to Test

Question 53

Question 53

Multiple Choice

Data obtained by manipulating factors under tightly controlled conditions to test cause and effect is an example of


A) questionnaire data.
B) virtual modeling.
C) an experiment.
D) modular research.
E) nonprobability sampling.

Correct Answer:

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