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    Marketing the Core Study Set 2
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A(n) __________ Is a Type of Forecast That Involves Estimating
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A(n) __________ Is a Type of Forecast That Involves Estimating

Question 52

Question 52

Multiple Choice

A(n) __________ is a type of forecast that involves estimating the value to be forecast without any intervening steps.


A) direct forecast
B) indirect forecast
C) lost-horse forecast
D) lost-cause forecast
E) intention forecast

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