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    Marketing the Core Study Set 2
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    When Firms Originate, Produce, and Market Their Products and Services
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When Firms Originate, Produce, and Market Their Products and Services

Question 166

Question 166

Multiple Choice

When firms originate, produce, and market their products and services worldwide, it is referred to as __________.


A) acculturation
B) global competition
C) internationalization
D) global collaboration
E) transactional exchange

Correct Answer:

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