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    Marketing the Core Study Set 2
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    Exam 6: Understanding Organizations As Customers
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    The Primary Organizational Buying Objective Is to
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The Primary Organizational Buying Objective Is to

Question 16

Question 16

Multiple Choice

The primary organizational buying objective is to


A) help the firm achieve its objectives.
B) create an atmosphere of inclusiveness.
C) help smaller companies stay in business.
D) increase the proficiency of its buyers.
E) balance inventory.

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