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    Marketing the Core Study Set 2
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    Exam 5: Understanding Consumer Behavior
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    FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase
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FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase

Question 118

Question 118

Multiple Choice

FIGURE 5-1 FIGURE 5-1   -Figure 5-1 above represents the five stages of the purchase decision process.Cell  E  represents the A) Problem recognition stage. B) Information search. C) Alternative evaluation. D) Purchase decision. E) Postpurchase behavior.
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "E" represents the


A) Problem recognition stage.
B) Information search.
C) Alternative evaluation.
D) Purchase decision.
E) Postpurchase behavior.

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