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    Exam 5: Understanding Consumer Behavior
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    Interpreting Information So That It Is Consistent with Your Attitudes
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Interpreting Information So That It Is Consistent with Your Attitudes

Question 115

Question 115

Multiple Choice

Interpreting information so that it is consistent with your attitudes and beliefs is referred to as


A) selective comprehension.
B) stimulus discrimination.
C) selective exposure.
D) selective analysis.
E) selective retention.

Correct Answer:

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