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A(n) __________ for Information Is Needed When Past Experience or Knowledge

Question 99

Multiple Choice

A(n) __________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.


A) internal search
B) external search
C) alternative evaluation
D) cognitive dissonance
E) postpurchase search

Correct Answer:

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