Consideration Set Refers to

Multiple Choice

Consideration set refers to

A) the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B) the group of brands a consumer would consider acceptable from among all the brands in the product class.
C) the group of brands of which a consumer is aware.
D) all possible substitutes that may satisfy a consumer's needs regardless of the product class.
E) those product alternatives a consumer has considered but deemed unacceptable.