Which of the Following Is a Reason That Marketing to Hispanics

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

A) The Hispanic subculture is very diverse.
B) Hispanics don't pay a significant amount of attention to advertising.
C) Hispanics communities are spread out through the entire country and therefore difficult to target.
D) Hispanics believe all marketers are dishonest and don't trust any messages marketers put forth.
E) Assimilation is very important and the Hispanic community finds cultural target marketing offensive.